CORPORATE STRATEGY.

This week I have learnt about corporate strategy. Based on what I understand about this topic is to company that want to success, they need to build strategy whereas can enhance shareholder value.

However, I would like to share with you all approaches to diversifying the business lineup. There are 3 which are diversification by acquisition of an Existing Business, Entering a new line of business through internal development and join venture.

Besides that, there are 2 parts of diversification which are related and unrelated business. A part of that, there are also 6 steps of how good a company’s diversification strategy. Firstly, evaluate industry attractiveness. Secondly, evaluate  business unit competitive strength, thirdly, determine the competitive value of strategic Fit in diversified companies, forth, checking resource fit , next, rank business units and assigning a priority for resources allocation and lastly, crafting new strategic moves to improve overall corporate performance.

In addition, during tutorial class we discussed about piping case which focus on franchising and doing business international or abroad.

And for this week, Madam Huda has given us remark for attended and active in class as participation marks. Hehehe .that’s all. TQVM J